Beauty // Fashion // Lifestyle

Thursday, 16 October 2014

W7 Makeup | Showing Out Mascara, Black Liquid Eyeliner & Lovely Lilac Eyeshadow*

What They Say - "W7 Make Up, the inspiration of two entrepreneurial young men from West London was created in 2002. Their aim – that every woman should have access to an extensive range of high quality cosmetics at an affordable price – is now well on the way to becoming a reality.The company has grown year on year and now W7 boasts a collection of over 500 products including: nail polish, lipsticks and glosses, eyeshadows and more mascaras than you could dream off".

The lovely people at W7 asked on twitter if there were any bloggers that would like to take part in their All About The Eyes campaign. As I've not tried their makeup before, I decided to say yes and was excited to trial their products out. I received the Showing Out! Mascara*, Black Liquid Eyeliner* and Lovely Lilac Eyeshadow*.
The Showing Out! Mascara* in black is such a lovely mascara and I've been using every day since I received it. The wand is plastic, which is my favourite type and the bristles actually remind me of the Benefit They're Real mascara. It has the little 'ball' bit on the top to help separate and lengthen those
lashes. I have to admit, the brush itself is huge and I did get a bit on my eyelid as you can see in the picture, but that's nothing a cotton bud can't fix.
The picture shows just one coat and I really like the result. I did try two coats but it made the lashes
clump together.
If you're looking for an everyday lengthening mascara, I would definitely suggest you check this one out!
Showing Out Mascara - £4.95*

I salute those that apply liquid eyeliner everyday. This was my first attempt and have to admit it doesn't look that great but with practice I might just get the hand of it.
But that aside the Liquid Eyeliner* itself was very easy to apply as in the brush was easy and comfortable to hold and I was able to get close to my lash line.
It's a nice solid black shade, if that makes sense and I didn't need to keep dipping my brush to get the product.

Black Liquid Eyeliner - £4.95*

Lovely Lilac* is such a lovely pearlescent purple eyeshadow. It's such a pretty shade on its own but I think it would look equally amazing with a smokey eye for an evening look. 
I wouldn't say it's pigmented as I did need a few swirls of my eyeshadow brush to get colour, but it's buildable so you can achieve your desired look.
I'm not normally a purple eyeshadow fan but I can see myself using this on my next night out. I also think this would look really pretty as a highlight in the inner corner of your eye.

The products mentioned are available to buy at TKMaxx, Asda, Fragrance Direct and other stores. Check their website to find out your local stockists. 

Emily x 

Where to find me - Bloglovin | Twitter | Instagram

*PR Sample


  1. wow! your lashes are lovely with that mascara. do you have natural long lashes? or is that product? lol.

    Chie | The Brown Eyed Fox

  2. Great post, have you tried the w7 primer? its amazing and so cheap x
    Emma | Everything Beauty


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