Shade 101 is described as a 'soft Pink' almost verging on a baby Pink and is a matte lipstick. I'm always a bit wary with matte lipsticks as I find them quite drying but this one had a little bit of moisture to it, which felt comfortable on the lips.
It claims to be a velvet soft lipstick which is highly pigmented and applies smoothly, which I have to agree with. But as you can see from the lip swatch, it does settle into the fine lines of my lips. Before applying this lipstick I would recommend a thick moisturising lip balm, (my current fave is the coconut lip butter from The Body Shop) which will help make the application and finish a lot smoother.
The lipstick itself lasted for a good couple of hours on the lips, but with wear it did become dry.
The next time I wore this lipstick, I applied a lipgloss over the top, not only did it help to keep the lipstick on for longer but it also stopped it sinking into the fine lines.
I would recommend the Kate Moss lipsticks as they have an amazing colour range, a few different finishes and are very reasonably priced.
Rimmel's Kate Moss lipstick retails at £5.49 but currently on offer in Boots for £3.99.
Do you own any lipsticks from the Kate Moss range?